#Movable ink series

The round of funding follows recent Movable Ink milestones including: “We are excited to continue our partnership with Movable Ink as they further expand their platform, machine learning and automation capabilities at scale with the acquisition of Coherent Path.” “Making it easier and more intuitive for marketers to create and manage personalized content across channels is increasingly important to drive real-time intent, conversion rates and brand loyalty,” said Shawn O’Neill, Managing Director at Silver Lake Waterman. This fresh round of capital will allow us to accelerate our product roadmap, answering marketers' calls to drive continued innovation and automation across their programs and help them thrive in this new world.' Movable Ink has been the cornerstone of some of the biggest global brands' marketing programs for many years. “Marketers must leave the campaign-centric mindset behind and adopt a customer-centric one.

Brands are expected to tailor experiences to people moving across different touchpoints, multiple devices, and at different stages of their journey,” said Vivek Sharma, CEO and Co-Founder of Movable Ink. “Today’s consumer has greater expectations for personalization than at any point in history. The latest infusion of capital brings Movable Ink to $97 million raised since its launch in 2010. Silver Lake Waterman led the round with participation from existing investors, including Contour Venture Partners, Intel Capital, and others.

#Movable ink series

NEW YORK, Ap– Movable Ink, the leading content personalization provider, today announced $55 million in Series D funding, following a year of record growth.